Google search rewards business websites with lots of relevant, original content about their products and services. We consistently add original text to our clients' websites in the form of new and updated web pages and blogs, adding photos as necessary. We also produce original videos that we add to clients' YouTube channel and embed in their websites.
SEO is essential for businesses that want to increase their revenue through online marketing. When done correctly and consistently you will reach more potential customers.
Our first step is to identify the best keywords to target for your business. Basically, with your help, we think of keywords your customers type into search engines like Google, Yahoo or Bing to find your product or service.
We also use Google keyword research tools to get more information about the most popular keywords for your industry.
Often we will run a Pay-Per-Click campaign in conjunction with the SEO campaign. This gives us excellent real world keyword results that helps us with our SEO strategy.
Once we determine which keywords to target we make your web site keyword rich for both search engines and web visitors. We optimize the pages by properly using the keywords in your meta tags, titles, headings and page content.
Building backlinks to your web site is still an important part of any SEO strategy. We use a variety of white hat methods to build backlinks for your web site. We do not use black hat or spammy techniques that can get you in trouble.
We supply reports showing your rankings for keywords in the search engines (Google, Yahoo, Bing). We also use Google Analytics to provide lots of useful information including traffic reports showing which keywords deliver the most traffic to your web site.
Search engines continually change how they rank web sites. We stay on top of these changes and refine our strategies as necessary.
We also refine our strategy based on your keyword performance.
Twitter, FaceBook, Linked-In and YouTube are now essential to SEO as they create links that can increase your search rankings.